Go-to-market strategy for Ukrainian Company
Go-to-market strategy for Ukrainian company that produced crafted goods was developed for the Swedish market.
We included there description of persona, customer journey for each persona in B2B and B2C, description of Swedish market, competitors and overview the channels of selling.
In addition we added some examples of advertising in Google, Facebook and Instagram from their competitors with the main ideas for promotion and keywords with possible prices for promotion in Google Search.
During the project we prepared for the client a step by step plan and forecast marketing budget for Swedish market.